Tugas Penulisan Bahasa Iklan 2

1.Advertisement

Advertising or advertizing is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. This type of work belongs to a category called affective labor.

In Latin, ad vertere means "to turn toward." The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.

2.Commercial Advertisers and Non Commercial Advertisers

Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves associating a product name or image with certain qualities in the minds of consumers.

Example:

http://www.google.com/imgres?imgurl=http://cunnk.files.wordpress.com/2013/01/iklan2.jpg&imgrefurl=http://cunnk.wordpress.com/portfolio/2012-2/re-desain-iklan-komersial-dan-poster-iklan-layanan-masyarakat/&h=4093&w=5787&sz=2145&tbnid=rZP7T5FkMtz0ZM:&tbnh=90&tbnw=127&zoom=1&usg=__xNveONouD5HbBQIb7yGyyF4u-5E=&docid=L6piJVt7ylTdoM&sa=X&ei=5jl2Uov7PMeBrQeOiIHYDw&ved=0CC4Q9QEwAQ

Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).

Non-commercial advertising is sponsored by or for a charitable institution or civic group or religious or political organization. Many noncommercial advertisements seek money and placed in the hope of raising funds. Others hope to change consumer behavior.

So the main goals of noncommercial advertising are:

1.     1. Stimulate inquires for information

2.     2. Popularize social cause

3.     3. Change activity habits

4.     4. Decrease waste of resources

5.     5. Communicate political viewpoint

6.     6. Improve public attitude

7.     7. Remind people to give again.

So called word-of-mouth advertising is a person to person communication that is perceived as being noncommercial, concerning goods or services: it is face-to-face product related communications between and among the friends, relatives and others. Because it is noncommercial, it is usually seen as being an unbiased source of information.

http://en.wikipedia.org/wiki/Advertising

Example:

 https://www.google.com/search?q=iklan+membuang+sampah&source=lnms&tbm=isch&sa=X&ei=NTZ2UsLhJ8OnrgeE4IHwBg&ved=0CAcQ_AUoAQ&biw=1435&bih=670#q=buanglah+sampah+pada+tempatnya&tbm=isch&facrc=_&imgdii=_&imgrc=p7bbHHnm6hnuVM%3A%3BTkhIC6GAfcPbAM%3Bhttp%253A%252F%252Ffc03.deviantart.net%252Ffs71%252Ff%252F2012%252F021%252F1%252F6%252Fbuang_sampah_pada_tempatnya_by_saikoannazr-d4n7dmn.jpg%3Bhttp%253A%252F%252Fwww.deviantart.com%252Fmorelikethis%252F280840127%3B450%3B636

3.Examples of public service advertisements:

https://www.google.com/search?q=iklan+membuang+sampah&source=lnms&tbm=isch&sa=X&ei=NTZ2UsLhJ8OnrgeE4IHwBg&ved=0CAcQ_AUoAQ&biw=1435&bih=670#q=membuang+sampah+sembarangan&tbm=isch&facrc=_&imgdii=_&imgrc=j0zCPeaHxSRv0M%3A%3Brw6whJWyjtAF6M%3Bhttp%253A%252F%252Fsin.stb.s-msn.com%252Fi%252FB1%252F24BE56169C9472AD54A4CCD313ED5.jpg%3Bhttp%253A%252F%252Fberita.plasa.msn.com%252Fnasional%252Frepublika%252Fhobi-buang-sampah-sembarangan-siap-siap-saja-kena-sanksi-ini%3B465%3B276

do not throw litter

as with any trash we throw away can damage the environment such as the environment becomes dirty , smelly . we also can lead to the occurrence of natural disasters , namely floods.

https://www.google.com/search?q=iklan+layanan+masyarakat&source=lnms&tbm=isch&sa=X&ei=ODx2UpjdNIuCrAf-iICgBQ&sqi=2&ved=0CAcQ_AUoAQ&biw=1435&bih=670#q=contoh+iklan+layanan+masyarakat&tbm=isch&facrc=_&imgdii=_&imgrc=Au_b3yRcjvFynM%3A%3B2tluGa4ISsBRCM%3Bhttp%253A%252F%252F3.bp.blogspot.com%252F_hlRtrS25kZs%252FSPppqb3dmkI%252FAAAAAAAAAIc%252FIX7dye5c_G4%252Fs400%252F2.19.jpg%3Bhttp%253A%252F%252Fmencobahidup.blogspot.com%252F2008%252F10%252Forang-iklan-banyak-dosa.html%3B400%3B300

This includes the non-commercial advertisers :)